Shaped by discussions among educational leaders across the nation, the Character Collaborative is national in scope and includes 74 member organizations and 200 active participants. The Collaborative includes important constituencies committed to our common goal, including college and independent school admission directors, school placement directors, representatives of leading educational associations, educational reformers, standardized testing experts, independent educational counselors, researchers, etc.

The admission process and admission decisions are complex, play out over many years, and involve people across many arenas and educational levels. There is much at stake for students, parents, schools, colleges, and our nation. Now, with the impact of COVID-19, renewed focus on access and equity, and rapid alteration of the testing world, there is an accelerated movement toward holistic admission, including the elevation of character attributes. We invite your involvement in our work. The website provides information on how to join the Character Collaborative.

The annual meeting of the Collaborative, Admission Assessment in a Changing World: Character Matters, took place on October 6-7, 2020 and included 220 participants from across the nation. The program focused on the unique and complex challenges of the coming year and beyond. The Report of the Annual Meeting is included in the “News” section of this website.

The intended outcome of our work is to develop and disseminate strategies, materials and practices that elevate character attributes in the admission equation, which we believe will lead to the deepening of these characteristics throughout the school experience and in life.


Recognizing the challenge and opportunity that a vastly increased number of test optional applicants presents to admissions staff, the Character Collaborative announces new on-line courses.  Assessing Character in Admission: Essential Elements reviews the challenges in assessing character, the core principles of character assessment, selecting tools for evidence of character, determining effective ways to rate character, and developing a sound decision-making process. Writing and Evaluating Letters of  Recommendation for Character gives school counselors important guidance on advising teachers and non-school references on how to emphasize character attributes in their letters, and gives admission officers options in evaluating these attributes in a consistent way.

The course was developed in partnership with NACAC and its CEO, Angel Pérez and his team.                                        SIGN UP here for a free account to take the course.